Scortea.pl – modern online drugstore in 8 weeks

Modern online drugstore in 8 weeks

Client: Scortea
Industry: online drugstore, online pharmacy, pharmacy
Scope: of workUX/UI mockup development, SEO configuration, store development, external integrations
Year: 2025
Technologies used: Data LayerGoogle Tag ManagerJavaScriptPHPProduct FeedWoocomerceWordpress

Results

weeks to a functional store

About the Client

Scortea.pl is a Polish, family-owned online drugstore whose mission is to promote and support longevity by providing carefully selected supplements, health-supporting preparations, and high-quality cosmetics. Customers value the speed of order fulfillment and wide availability of the assortment.

Client's Problem

In the face of the dynamically developing e-commerce market, the original version of the scortea.pl store reached its limits, the site needed a comprehensive refresh that would ensure a modern look and, above all, better functionality.

Main challenges:

Technological limitations: The service required migration and implementation of a dedicated, optimized WooCommerce template, as the existing template did not meet sales requirements.
Performance and SEO issues: Site verification indicated a poor result in PageSpeed Insights, and the SEO audit noted the lack of key elements, e.g., H1 headers on the home page, which negatively affected visibility in search engines.
Insufficient functionality: Lack of advanced integrations, dedicated modules, or extensive product filtering mechanisms.

Proposed Solution

The goal of the project was to create a fully dedicated, fast, and intuitive online store, ready for scaling and future development. Endora’s key actions and solutions:

Area

Actions

UX/UI & Design

Designing mockups (graphic design) and implementing a fully dedicated WooCommerce template covering every element of the purchasing path: Header, Footer, Menu, Homepage, Product Listing, Product Card, Cart, and Checkout.

E-commerce Development

Implementation of dedicated functions such as: Product filtering mechanism, Module linking products with blog articles, and an advanced Category tree. Using FiboSearch Premium to ensure instant, dynamic product search.

Technology and Migration

Migrating the scortea.pl service to a new, more efficient version. Implementation of basic configuration, Data Layer for e-commerce, and Complianz plugin integration. Planning and implementing necessary 301 redirects to preserve the SEO value of existing URLs.

Optimization

Establishing guidelines and configuring SEO elements: Verification of headers (H1, H2, H3), meta tags, and meta descriptions, and preparing the page to achieve better results in PageSpeed.

Achieved Results

As a result of the project, Scortea.pl gained an e-commerce platform that not only stands out for its aesthetics but is primarily optimized for sales and future development.

Modern technological foundation: The store operates on a new, dedicated WooCommerce version
Conversion growth: Dedicated design and streamlined purchasing path have a direct impact on higher conversion.
Readiness for scaling and development: Data Layer implementation allows for advanced tracking of user behavior, crucial for marketing activities and further e-commerce optimization.
Additionally, Endora proposed a Service Level Agreement (SLA), guaranteeing constant technical care (monitoring, updates, response time) and the possibility of immediate service development thanks to reserved project hours.
SEO and User Experience Improvement: Implemented structure optimization, new category tree, and dedicated search module (FiboSearch) ensure customers find products faster.